How the USGBC Knows Their Marketing Efforts Have Succeeded
Claims of rampant greenwashing by manufacturers abound, but I haven't seen anything about the emerging greendrying phenomenon that recently showed itself in the bathrooms at my office. Here's a scan of the packaging wrapping the towels:
What surprised me most about this is that nowhere on the packaging does it say anything about the fact that these towels use at least 40% post-consumer recycled content, with Kleenex deciding instead to use a USGBC member logo roughly twice the size of their own logo as the sole means for showing their green cred. I had to look online to even verify that these towels were indeed green in some manner.
Before you start leaving comments, yes, I have seen the post in Treehugger about the relative merits of using paper towels vs. air dry machines. In this particular study, air dry won, but there seems to be some better options in the comments of that post.